Polaroid Now Gen 3 with Color Film (8 photos) Purple Instant Camera

Polaroid Now Gen 3 Instant Camera — Classic Analog Shooting, Refined

The Polaroid Now Gen 3 Purple bundle with Color Film (8 photos) is the classic analog instant camera, refined for sharper pictures in more lighting conditions. This bundle pairs the camera with an 8-pack of Polaroid i-Type color film so the first eight frames can be shot straight out of the box. Built around an upgraded two-lens autofocus system, a repositioned light meter, and an improved ranging sensor, the Now Gen 3 captures real life on iconic, full-sized Polaroid film with the unmistakable look of analog photography. The Polaroid Now Gen 3 Purple bundle is the right choice for anyone who wants the tactile, deliberate experience of instant film without sacrificing modern reliability.

What Sets the Now Gen 3 Apart

Two upgrades make this generation meaningfully different from earlier Polaroid Now models. The twin-lens autofocus system now picks between two optical paths automatically, choosing the close-up lens for subjects between 0.40 m and 1.3 m and the distance lens from 1.0 m to infinity, so the photographer does not have to switch modes manually. The vacuum discharge tube flash system is calibrated to be human-friendly, exposing subjects cleanly without the harsh blow-out common to older instant cameras. A built-in tripod mount, filter compatibility, double-exposure mode, and a 9-second self-timer round out a creative toolset that goes well beyond a simple point-and-shoot.

Lens and Autofocus System — Sharper Shots in More Conditions

The optical system is the heart of any instant camera, and the Now Gen 3 uses an optical-grade PC and acrylic coated lens paired with a precision step-motor shutter. Two fixed focus zones cover the practical range most photographers will encounter, from close-up portraits to wide outdoor scenes. The 40° horizontal and 41° vertical field of view produces a frame that matches the iconic full-sized Polaroid format.

• Autofocus System: 2 fixed focus zones — 0.40 m–1.3 m and 1.0 m–infinity
• Focal Length: 94.96 mm (close-up lens) / 102.35 mm (distance lens)
• Field of View: 40° horizontal, 41° vertical
• Aperture Range: f/11 to f/64 (six usable apertures)

Body, Build and Sustainability — Designed for Daily Carry

The Polaroid Now Gen 3 keeps the classic silhouette that has defined the brand for decades while updating the materials underneath. The outer shell combines ABS and PC plastics, with 40% of the plastics sourced from recycled materials, reducing environmental impact without compromising the solid, durable feel in the hand. A built-in tripod mount on the base opens up long-exposure and group compositions, and filter compatibility allows creative color treatments directly on the lens.

• Dimensions: 150.2 x 112.2 x 95.5 mm
• Weight: 448 g
• Outer Shell: ABS and PC, 40% recycled plastics
• Display: LED seven-segment counter

Power, Film and Compatibility — Ready for the Long Shoot

The rechargeable lithium-ion battery is charged via USB-C and lasts for over 15 film packs on a single 1–2 hour charge, eliminating disposable batteries entirely. The camera accepts both Polaroid i-Type film and 600 film, so photographers can choose between battery-free i-Type cartridges and the universally compatible 600 format. This bundle ships with an 8-pack of i-Type color film, a wrist strap, quick start guide, and safety leaflet — everything needed to start shooting immediately.

• Battery: Rechargeable lithium-ion, USB-C input
• Battery Life: Over 15 film packs per charge
• Film Compatibility: Polaroid i-Type and 600 film
• Bundle Includes: Camera, wrist strap, quick start guide, 8-pack i-Type color film

Who the Polaroid Now Gen 3 Is For

The Polaroid Now Gen 3 Purple bundle is the right choice for beginner and intermediate photographers who want a reliable, easy-to-use instant camera with the classic Polaroid aesthetic. Travelers, party-goers, scrapbookers, and anyone building a physical photo journal will appreciate the self-timer for group shots, the double-exposure mode for artistic layering, and the tripod mount for stable compositions. The 40% recycled-plastic construction and USB-C rechargeable battery also appeal to environmentally conscious buyers who want a more sustainable instant camera. Because the Now Gen 3 is not app-enabled and has no Bluetooth, it stays simple and distraction-free — ideal for users who prefer a fully analog shooting experience.

Polaroid — The Original Instant Camera Brand

Polaroid invented consumer instant photography and has defined the format for generations. The Now series represents the brand's modern interpretation of the classic point-and-shoot instant camera, combining the unmistakable look of full-sized Polaroid film with contemporary upgrades like two-lens autofocus, USB-C charging, and recycled-material construction. The Gen 3 release continues that evolution, refining exposure accuracy and autofocus reliability while keeping the simple, button-driven shooting experience that made Polaroid an icon.