Polaroid Now+ Gen 3 White Instant Camera

Polaroid Now+ Generation 3: App-Connected Instant Photography with Iconic Full-Size Film

The Polaroid Now+ Generation 3 is the app-connected instant camera for shooters who want classic Polaroid aesthetics with modern creative control. It shoots full-size Polaroid i-Type and 600 film, pairs with the Polaroid App over Bluetooth, and ships in a shell made with 40% recycled plastics. This camera is the right choice for instant-photography enthusiasts who want Bluetooth-enabled manual control without giving up the iconic full-size Polaroid look.

What Makes This Model Stand Out in the Polaroid Lineup

Three capabilities separate the Now+ from the standard Now: Bluetooth connectivity to the Polaroid App, a built-in tripod mount, and filter compatibility. The app unlocks aperture priority, manual mode, remote shutter, self-timer and double exposure — features that simply do not exist on the non-plus variant. Combined with a vacuum discharge tube flash and a precision step-motor shutter, this is the most creatively flexible camera in the current Polaroid i-Type lineup.

Two-Lens Autofocus and Six-Aperture Exposure Control

The optical system switches between two fixed focus zones, choosing the right lens for the subject distance automatically. Six usable apertures from f/64 to f/11 give exposure flexibility for indoor and outdoor scenes, while the optical-grade PC and acrylic coated lens keeps the image path light and durable.

• Autofocus Zones: 0.40 m–1.3 m and 1.0 m–infinity — picks the correct lens for close subjects or distant scenes
• Aperture Range: f/64 to f/11
• Field of View: 40° horizontal / 41° vertical — frames the classic Polaroid square composition

Bluetooth App Connectivity for Aperture Priority, Manual Mode and Remote Control

Bluetooth is the headline feature that turns this camera into a creative tool rather than a simple point-and-shoot. When paired with the Polaroid App, it gains aperture priority, full manual mode, remote shutter release, self-timer and double exposure. The app also handles scan-and-share, so finished prints can be digitized and posted without leaving the workflow.

• Connectivity: Bluetooth
• App-Unlocked Modes: aperture priority, manual mode, remote shutter, self-timer, double exposure
• Built-In Modes: self-timer and double exposure — accessible directly from the camera body

40% Recycled Shell, USB-C Battery and Tripod-Ready Construction

The outer shell uses ABS and PC plastics with 40% recycled content, keeping the body light enough to carry one-handed. A rechargeable lithium-ion battery charges over USB-C and is rated for up to 15 film packs per charge, so a full day of shooting does not require a power outlet. The built-in tripod mount and filter compatibility open up long-exposure and creative-filter workflows.

• Dimensions: 150.2 × 112.2 × 96 mm
• Weight: 452 g
• Battery: rechargeable lithium-ion via USB-C, up to 15 film packs per charge

Who Should Choose This Camera

This camera is the right choice for analog photography enthusiasts who want Bluetooth-enabled manual control and the iconic full-size Polaroid square format in one package. It suits hobbyists who already shoot on i-Type or 600 film and want to add remote shutter and aperture priority to their workflow, as well as content creators who appreciate the tactile nature of instant prints.

Beginners will appreciate the two-lens autofocus and the simple point-and-shoot baseline, while more advanced users can mount it on a tripod, attach filters, and dial in manual exposure through the app.

Polaroid and the Generation 3 Update

Polaroid has been refining its i-Type instant camera line across three generations, and the Generation 3 update focuses on sharper pictures in bright lighting, a more reliable light meter position, and an improved ranging sensor. The Now+ variant continues to be the app-connected flagship of the family, carrying Bluetooth, a tripod mount and filter compatibility that the standard Now does not offer. Made with 40% recycled materials, this generation reflects Polaroid's effort to modernize its analog roots.